Table of Contents
Introduction
AT&T Jones Stadium, officially known as Jones AT&T Stadium, stands as one of the most iconic venues in college football. Located in Lubbock, Texas, it serves as the proud home of the Texas Tech Red Raiders football team. Since its opening in 1947, this historic Texas Tech football stadium has been the backdrop for thrilling victories, passionate fans, and unforgettable game-day experiences. As one of the premier football venues in the Big 12 Conference, Jones AT&T Stadium plays a central role in the culture of Texas college football, drawing thousands of fans each season to cheer on their team under the West Texas sky.
History of AT&T Jones Stadium
Originally opened in 1947, Jones AT&T Stadium has long been a cornerstone of Texas Tech University and its football program. Initially named Clifford B. and Audrey Jones Stadium, it was built to accommodate the growing popularity of Texas Tech football in post-war America. Over the decades, the stadium has undergone numerous expansions and upgrades to keep pace with the evolving demands of college football fans and players alike.
One of the most significant changes came in 2006, when AT&T acquired naming rights, resulting in the official title we know today: Jones AT&T Stadium. Prior to that, it was often referred to simply as Jones Stadium. With each renovation—from seating expansions to modern video boards and luxury suites—the facility has maintained its reputation as one of the top Texas Tech football stadiums.
For the Lubbock community and Red Raider fans, Jones AT&T Stadium is more than just a place to watch a game. It’s a symbol of pride, tradition, and school spirit. Saturdays in the fall are electric, with thousands of fans pouring into the stands to support their team and celebrate the legacy of Texas Tech football. The stadium has grown alongside the university and continues to be a vital part of both campus life and the broader West Texas region.
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Stadium Capacity & Features
Jones AT&T Stadium currently boasts a seating capacity of approximately 60,454, making it one of the largest stadiums in the Big 12 Conference. What started as a modest structure in the 1940s has grown into a modern football fortress, tailored to deliver a top-tier experience for players, fans, and media alike.
The stadium features a variety of amenities, including luxury suites, club-level seating, and a state-of-the-art press box, all designed to offer comfort and convenience while maintaining the electric energy of Texas Tech football. One of the standout features is the massive video scoreboard in the north end zone, which was among the largest in college football at the time of its installation. It enhances the game-day experience with instant replays, hype videos, and fan interactions.
From the roar of the student section to the booming pregame entrance of the Masked Rider, the atmosphere at Jones AT&T Stadium is unmatched. The design of the stadium allows sound to stay inside, creating a loud, intense environment that gives the Texas Tech Red Raiders a true home-field advantage. Whether it’s a night game under the lights or a rivalry matchup, fans agree that there’s nothing quite like football Saturdays in Lubbock.
Recent Renovations & Future Plans
In 2023, Texas Tech University unveiled a transformative $242 million investment in its football facilities, marking the largest single investment in the program’s history. This comprehensive development includes the newly constructed Dustin R. Womble Football Center and the expansive South End Zone at Jones AT&T Stadium .
Key Features of the Renovations
- Enhanced Player Facilities: The Womble Football Center boasts state-of-the-art amenities, including a 15,000-square-foot weight room—double the size of its predecessor—a recovery suite with hydrotherapy options, and a cutting-edge walkthrough room equipped with a 25×20-yard turf field and a 70-foot LED screen for strategic simulations .
- Premium Fan Experience: The South End Zone introduces luxurious loge boxes and gameday suites, offering unparalleled views and comfort for fans. These additions aim to elevate the in-game atmosphere and provide a more immersive experience .
- Technological Upgrades: The installation of a new artificial playing surface and an advanced LED lighting system enhances both gameplay and fan engagement. The lighting system, designed by Musco, allows for choreographed patterns synchronized with music during pregame, in-game, and postgame moments .
Impact on Fan Experience and Recruiting
These enhancements significantly bolster the fan experience, creating a more dynamic and engaging environment on game days. The integration of modern facilities and technologies ensures that fans enjoy a top-tier experience, aligning with the high standards of Texas Tech football.
From a recruiting perspective, the upgraded facilities position Texas Tech as a formidable contender in attracting top talent. The comprehensive development provides prospective student-athletes with access to world-class training resources and amenities, underscoring the program’s commitment to excellence and player development.
Game Day at Jones AT&T Stadium
Game day at Jones AT&T Stadium is more than just a football game—it’s a full-scale celebration of Texas Tech spirit. From early morning tailgates to the final whistle, the energy in and around the stadium is electric, making it one of the most memorable game-day experiences in college football.
Tailgating Culture & Traditions
Tailgating at Texas Tech football stadium is a West Texas tradition, drawing thousands of fans who set up tents, grills, and TVs around the stadium hours before kickoff. The Raider Alley tailgate area is a hotspot, featuring food trucks, live music, and appearances by the Texas Tech Spirit Squads, Masked Rider, and Raider Red.
One of the most iconic traditions is the Masked Rider’s pregame entrance, where a masked student rider leads the team onto the field on horseback—a spectacle that never fails to ignite the crowd. Fans also participate in the Guns Up hand gesture, a symbol of Red Raider pride.
Crowd Energy & Atmosphere
Once inside Jones AT&T Stadium, fans are greeted by a sea of red and black. The student section, located on the east side, brings unmatched intensity, often setting the tone for the rest of the stadium. With the help of the stadium’s new LED lighting system and massive video board, the in-game experience has become even more immersive, with light shows, music, and fan cams fueling the excitement.
Whether it’s a night game under the lights or a heated rivalry matchup, the atmosphere is loud, proud, and uniquely Texas Tech.
Best Seats & Visitor Tips
- Best Seats for Atmosphere: Midfield on the west side offers the best views and shade during early games.
- Best Seats for Families: Upper deck sections on the east side are quieter and offer great overall visibility.
- Premium Experience: Club seats and suites in the South End Zone provide luxury, climate control, and catered food.
Visitor Tips:
- Arrive early—parking fills up quickly.
- Wear red or black to blend in with the crowd.
- Don’t miss the pregame traditions outside the stadium.
Whether you’re a lifelong Red Raider or a first-time visitor, game day at Jones AT&T Stadium is an unforgettable experience steeped in pride, passion, and pageantry.
Notable Moments and Games
Iconic Games and Players
2008 vs. No. 1 Texas
- In one of the most thrilling games in college football history, Texas Tech defeated the top-ranked Texas Longhorns 39–33 on November 1, 2008. With just one second remaining, Michael Crabtree caught a 28-yard touchdown pass from Graham Harrell, propelling the Red Raiders to victory and marking their first win over a No. 1 ranked team. This game was pivotal in propelling Texas Tech to a No. 2 national ranking and remains a defining moment in the program’s history.
2016 vs. Oklahoma
- On October 22, 2016, Texas Tech hosted Oklahoma in a game that set multiple NCAA records. The two teams combined for 1,708 total yards, the most in a Division I game. Quarterback Patrick Mahomes amassed 819 total yards, setting the FBS record for most yards by a player in a single game. Despite the Red Raiders’ offensive prowess, they narrowly lost 66–59 in a high-scoring shootout.
Rivalries and Historic Wins
2007 vs. No. 4 Oklahoma
- In a significant upset, Texas Tech defeated the fourth-ranked Oklahoma Sooners 34–27 on November 17, 2007. Quarterback Graham Harrell threw for 420 yards, and wide receiver Michael Crabtree had 12 receptions for 154 yards and a touchdown, leading the Red Raiders to a decisive victory.
2009 Cotton Bowl Classic
- Texas Tech faced Ole Miss in the 2009 Cotton Bowl Classic, marking a historic matchup. Despite a valiant effort, the Red Raiders were defeated 47–34 in the highest-scoring game in the bowl’s history.
Fan Memories and Traditions
Tortilla Tossing Tradition
- A unique tradition at Jones AT&T Stadium involves fans tossing tortillas onto the field during games. This custom, deeply rooted in Texas Tech’s fan culture, has become a symbolic gesture of support. However, it has occasionally drawn attention when non-tortilla items are thrown, prompting reminders from coaches and officials to maintain safety and sportsmanship.
How to Visit Jones AT&T Stadium
Ticket Information
Tickets for Texas Tech football games at Jones AT&T Stadium can be purchased through the official Texas Tech Athletics website. Purchasing tickets online allows fans to add parking passes to their gameday experience. It’s advisable to buy tickets early, as games often sell out, especially during high-profile matchups.
Parking Tips
Game day parking is limited and available based on availability. Fans are encouraged to arrive early, as congestion builds quickly prior to games. Free parking (non-tailgating) areas are available in the lots northwest of the Texas Tech University Health Sciences Center (Texas Tech Parkway and 4th St.) and at the National Ranching Heritage Center. Citibus provides shuttle service for $5 per person to Jones AT&T Stadium from these lots, beginning three hours prior to kickoff. Paid parking is also available in various lots around the stadium, including Raider Park, with fees varying by location. For more detailed parking information, visit the Texas Tech Athletics parking page.
Nearby Hotels
For accommodations near Jones AT&T Stadium, consider the following options:
- Overton Hotel & Conference Center: Located approximately 1 mile from the stadium, offering modern amenities and easy access to campus.
- Courtyard by Marriott Lubbock: Situated about 1.5 miles away, providing comfortable rooms and a convenient location for game day.
- Hampton Inn Lubbock: Approximately 2 miles from the stadium, known for its complimentary breakfast and friendly service.
Nearby Restaurants
Enhance your game day experience by dining at these nearby establishments:
- Spanky’s: A local favorite offering burgers and fried cheese, located just a short walk from the stadium.
- Canes: Specializing in chicken fingers, this spot is popular among students and fans alike.
- Jimenez y Friends Barbecue y Taqueria: Recognized among USA Today’s 2025 Restaurants of the Year, this eatery serves acclaimed tacos and smoked barbecue, making it a must-visit for food enthusiasts.
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Frequently Asked Questions about Jones AT&T Stadium
Where is Jones AT&T Stadium located?
Jones AT&T Stadium is located on the campus of Texas Tech University in Lubbock, Texas. The official address is 2526 Mac Davis Ln, Lubbock, TX 79407.
How many people does the stadium hold?
The stadium can seat around 60,454 fans, making it one of the largest in the Big 12 Conference.
How can I buy tickets for a Texas Tech football game?
You can buy tickets online through the Texas Tech Athletics website. It’s best to buy early, especially for big games!
Where should I park on game day?
There are both free and paid parking options near the stadium. Free lots are available northwest of campus, with shuttle service for $5 per person. Paid lots like Raider Park are closer but may fill up fast—arrive early!
What’s the tailgating scene like?
Tailgating is huge at Jones AT&T Stadium! Fans start early with food, drinks, music, and games. Raider Alley is the main spot, full of energy and fun before kickoff.
What are some good seats for first-time visitors?
Best views: Midfield on the west side.
Family-friendly: Upper deck, east side.
Luxury experience: Club or suite seats in the South End Zone.
Are there any famous traditions?
Yes! The Masked Rider leads the team onto the field on horseback, and fans love throwing tortillas (yes, tortillas!) during games—a fun and quirky Texas Tech tradition.
Are there hotels near the stadium?
Yes, several hotels are nearby, including:
Overton Hotel & Conference Center (closest to campus)
Courtyard by Marriott
Hampton Inn Lubbock
Can I bring food or drinks into the stadium?
Outside food and drinks are generally not allowed, but there are plenty of food vendors and concession stands inside the stadium.
What’s the best time to arrive for a game?
Try to get there at least 2–3 hours before kickoff. This gives you time to find parking, enjoy tailgating, and settle into your seat before the action starts.
Conclusion
Jones AT&T Stadium is more than just a place to watch football—it’s where Texas Tech pride comes alive. With its rich history, exciting game-day atmosphere, and recent upgrades, it offers fans an unforgettable experience every season. Whether you’re cheering in the stands, tailgating with friends, or visiting for the first time, Jones AT&T Stadium is a must-see destination for any college football fan. Come see why it’s one of the best Texas Tech football stadiums in the country!
Bonus Points About Jones AT&T Stadium
- Unique Name: Jones AT&T Stadium is named after Clifford B. and Audrey Jones, longtime supporters of Texas Tech, combined with sponsorship from AT&T—making it a blend of tradition and modern partnership.
- The Masked Rider: The stadium is famous for the Masked Rider, Texas Tech’s official mascot, who leads the team onto the field on horseback, a tradition dating back to 1954.
- Tortilla Toss: One of the most unique fan traditions in college football—fans toss tortillas onto the field after Texas Tech scores, a fun and quirky part of the game day.
- Record-Breaking Games: The stadium has hosted some of college football’s highest-scoring and most thrilling games, including record-setting performances by players like Patrick Mahomes and Michael Crabtree.
- Multi-Purpose Venue: Besides football, Jones AT&T Stadium hosts concerts, university events, and other sports activities, making it a hub for the Lubbock community.
- Fan-Friendly Upgrades: Recent renovations have added premium seating, improved accessibility, and cutting-edge technology to enhance every fan’s experience.
- Tailgating Capital: Known for some of the best tailgating in the Southwest, the stadium’s surrounding area is always buzzing with pregame parties and community spirit.
- Easy Access: Located near downtown Lubbock and the Texas Tech campus, it’s easy for visitors to find hotels, restaurants, and entertainment nearby.
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