Introduction:
If you’re a college football fan or planning a visit to Lubbock, Texas, then you’ve probably heard of Jones ATT Stadium. Also known as Jones AT&T Stadium, this iconic venue is the proud home of the Texas Tech Red Raiders football team. With a rich history, exciting game-day energy, and modern features, the stadium offers an unforgettable experience for fans and visitors alike.
In this guide, we’ll take you through everything you need to know about Jones ATT Stadium – from its history and seating to parking, tickets, and game-day tips. Whether you’re a die-hard Red Raiders supporter or just curious about the Texas Tech football stadium, this article has you covered!
A Brief History of Jones ATT Stadium

Jones ATT Stadium, officially known as Jones AT&T Stadium, has been the home of Texas Tech football since it first opened in 1947. Located on the Texas Tech University campus in Lubbock, the stadium has seen decades of thrilling college football and unforgettable Red Raider moments.
Over the years, the stadium has gone through several major renovations and upgrades to improve the fan experience and keep up with modern standards. In the early 2000s, new seating areas, luxury suites, and updated scoreboards were added. One of the biggest changes came in 2006, when AT&T acquired naming rights, and the stadium officially became known as Jones AT&T Stadium.
Despite the change, many fans still refer to it as Jones ATT Stadium, especially in casual conversations or online searches. This dual naming has become common and helps the stadium stay visible to a wider audience.
Today, the stadium stands as a symbol of pride for Texas Tech University, blending tradition with modern comfort for thousands of fans every season.
Where Is Jones ATT Stadium Located?
Jones ATT Stadium is located in the heart of Lubbock, Texas, on the campus of Texas Tech University. Its exact address is 2526 Mac Davis Lane, Lubbock, TX 79407. The stadium is easy to spot, thanks to its impressive size and the sea of red on game days.
Being right on campus makes it very convenient for students and local fans to walk to the stadium. For visitors, it’s just a short drive from major roads and hotels in the city. Whether you’re coming from downtown Lubbock or out of town, the stadium is easily accessible by car, and there are plenty of signs and directions to help you find your way.
Parking lots are located around the stadium, and shuttle services are often available on game days to make your visit smooth and enjoyable.
Texas Tech Football Stadium – Home of the Red Raiders

The Texas Tech football stadium, also known as Jones ATT Stadium, is the proud home of the Texas Tech Red Raiders football team. For decades, this iconic stadium has been the stage for exciting games, passionate fans, and unforgettable college football moments.
The Texas Tech football team competes in the NCAA Division I Football Bowl Subdivision (FBS) as a member of the Big 12 Conference. Known for their fast-paced offense and fierce spirit, the Red Raiders have built a strong tradition that draws thousands of fans to the stadium every season.
The Texas Tech stadium is more than just a place to play—it’s a symbol of pride for the university, students, alumni, and the entire Lubbock community. On game days, the energy is electric as fans fill the stands in red and black to support their team. From the “Guns Up” hand sign to the sound of the fight song, the atmosphere inside Jones ATT Stadium is truly one-of-a-kind.
Seating and Capacity at Jones ATT Stadium
Current Seating Capacity
Jones ATT Stadium, officially known as Jones AT&T Stadium, has a seating capacity of approximately 52,882 spectators. This makes it one of the larger college football venues in the Big 12 Conference, providing ample space for fans to support the Texas Tech Red Raiders.
Best Sections for Views
For the best views of the action, consider sitting near the 50-yard line. Sections 3 through 6 on the west sideline and 18 through 20 on the east sideline offer excellent sightlines. These sections are close to midfield and provide a balanced perspective of the entire field.
If comfort is a priority, look for seats with chairbacks. Sections 3–7, 19, and the East and West Stadium Clubs feature stadium-style seating with backs, enhancing your game-day experience.
Accessible Seating Options
Jones ATT Stadium is equipped with accessible seating to accommodate fans with disabilities. ADA seating, including wheelchair spaces, is available in row 34 of sections 2, 3, 4, 6, 7, 8, 9, 10, and 18. These areas are designed to provide unobstructed views and easy access.
If you require accessible seating, it’s recommended to contact the Texas Tech ticket office at 806-742-TECH (8324) to inquire about availability and make arrangements.
Parking, Tickets, and Game Day Experience
Parking Tips for Fans
Finding parking on game day at Jones ATT Stadium is easier when you plan ahead. There are several parking lots located around the Texas Tech football stadium, but many of them require permits. If you don’t have a parking pass, you can use paid public lots near campus or take advantage of shuttle services provided on game days.
Arriving early is always a smart move, especially if you want a good spot and time to enjoy some tailgating. Lots usually open several hours before kickoff, and the area around the Texas Tech stadium becomes a lively mix of fans, food, and fun.
How to Buy Tickets
Getting tickets to a Texas Tech Red Raiders game is simple. You can:
- Visit the official Texas Tech Athletics website
- Use trusted ticket platforms like SeatGeek, StubHub, or Ticketmaster
- Buy in person at the stadium’s ticket office
For the best seats, it’s a good idea to purchase your tickets early, especially for popular matchups. Student tickets and season passes are also available.
Fan Experience and Traditions
Game day at Jones AT&T Stadium is more than just football—it’s a full-on experience. Fans dress in red and black, shout “Wreck ‘Em Tech,” and show the iconic “Guns Up” hand sign. You’ll hear the Masked Rider gallop across the field before kickoff and enjoy performances by the Goin’ Band from Raiderland, one of the oldest and best college marching bands.
The atmosphere is electric, with tailgating, school spirit, and a community that loves its team. Whether you’re a first-time visitor or a lifelong fan, the game-day traditions at Jones ATT Stadium are something you won’t forget.
Jones ATT Stadium Renovations and Future Plans
Recent Renovations
Jones ATT Stadium, officially known as Jones AT&T Stadium, has undergone significant upgrades to enhance both player facilities and fan experiences. A major development is the construction of a new South End Zone Building, a $242 million project that began after the 2022 season. This four-story structure connects to the Womble Football Center and the Sports Performance Center, creating one of the largest contiguous football facilities in the country, encompassing over 340,000 square feet .
The South End Zone Building features new locker rooms, coaches’ offices, and premium seating options, including 17 new luxury suites, 500 club and loge box seats, and two spacious party decks. Additionally, the iconic Double T scoreboard has been preserved and reinstalled atop the new structure .
In preparation for the 2023 season, Texas Tech installed a new Matrix Helix® synthetic turf, the same technology used by several NFL teams, and a state-of-the-art LED lighting system designed by Musco. The lighting system allows for choreographed light shows during games, enhancing the in-game atmosphere .
Future Plans
Looking ahead, Texas Tech plans to continue enhancing Jones ATT Stadium to maintain its status as a premier college football venue. Future developments include expanding the stadium’s capacity to accommodate more fans and adding new entertainment spaces such as restaurants, bars, and retail stores. There are also plans to integrate sustainable upgrades, including the installation of solar panels, energy-efficient lighting, and water conservation measures .
These ongoing improvements aim to provide an exceptional experience for fans and players alike, ensuring that Jones ATT Stadium remains a top destination for college footbal
Interesting Facts About Jones AT&T Stadium
Stadium Records
Jones AT&T Stadium, also spelled Jones ATT Stadium, has been home to many exciting and record-breaking moments. One of the most notable records is the stadium attendance record, set in 2013, when over 61,836 fans packed the stadium to watch Texas Tech take on Texas State. This shows just how passionate Red Raider fans are!
The stadium has also seen some impressive player performances, including high passing yards, thrilling comebacks, and unforgettable last-minute touchdowns.
Famous Games or Moments
One of the most iconic moments in Jones ATT Stadium history came in 2008, when Texas Tech defeated #1-ranked Texas in a nail-biting finish. With just one second left on the clock, quarterback Graham Harrell threw a game-winning touchdown to Michael Crabtree, causing the crowd to erupt and rush the field. That victory is still talked about as one of the greatest games in college football history.
Another fan-favorite tradition is the entrance of the Masked Rider, who leads the team onto the field on horseback—a Texas Tech tradition that started in 1954 and remains a highlight of every home game.
Jones AT&T Stadium isn’t just a place to watch football—it’s where Red Raider legends are made and unforgettable memories are created.
Visiting the Jones ATT Stadium: Tips for First-Timers
What to Bring
If it’s your first time visiting Jones ATT Stadium, packing smart can make your day much easier. Bring comfortable clothes in Texas Tech’s red and black colors to show your team spirit. Don’t forget sunscreen, a hat, and sunglasses if it’s a sunny day.
Check the stadium’s bag policy before you go—usually, only small clear bags are allowed. Bringing a reusable water bottle is a good idea, too, as there are water stations inside the stadium.
Nearby Food and Hotels
Lubbock has plenty of great dining options close to the stadium. Whether you want classic Tex-Mex, BBQ, or quick snacks, restaurants like The Crafthouse Gastropub, Triple J Chophouse & Brew Co., and Torchy’s Tacos are fan favorites.
If you’re staying overnight, many hotels near the campus make it easy to catch the game without a long drive. Popular choices include The Overton Hotel & Conference Center, Hampton Inn & Suites Lubbock, and Fairfield Inn & Suites.
Tailgating Culture
Tailgating at Jones AT&T Stadium is a huge part of the experience! Fans arrive hours before kickoff to grill, play games, and socialize in the parking lots surrounding the Texas Tech football stadium. Whether you’re with a group or flying solo, joining the tailgate fun is a great way to soak in the community spirit.
Be sure to arrive early to claim a good spot and enjoy live music, food trucks, and the energy that only a Texas Tech game day can bring.
Common FAQs About Jones ATT Stadium
Where is Jones ATT Stadium located?
It’s in Lubbock, Texas, right on the Texas Tech University campus.
What is the seating capacity of Jones ATT Stadium?
The stadium holds about 52,800 fans during football games.
How do I buy tickets for Texas Tech games?
You can buy tickets online through the Texas Tech Athletics website, or use ticket sites like Ticketmaster and StubHub. You can also buy them at the stadium’s ticket office.
Is parking available at the stadium?
Yes! There are parking lots around the stadium. Some require permits, but there are also paid public lots nearby. It’s best to arrive early to find a good spot.
Can I bring a bag into Jones ATT Stadium?
Yes, but the stadium has a clear bag policy. Small clear bags and purses are allowed, but large bags and backpacks are usually not permitted.
What are some fun things to do on game day?
Tailgating is very popular, with food, music, and games. You’ll also see the Masked Rider and enjoy performances by the Goin’ Band from Raiderland.
Are there places to eat near the stadium?
Yes! There are many restaurants nearby offering Tex-Mex, BBQ, and other tasty options.
Can I stay overnight near the stadium?
Definitely. Lubbock has several hotels close to Texas Tech campus, making it easy for visitors to enjoy the game and the city.
Conclusion
Jones ATT Stadium is more than just a place to watch football — it’s a true home for Texas Tech fans. With its exciting history, modern upgrades, and lively game-day atmosphere, it offers an unforgettable experience. Whether you’re cheering in the stands, enjoying tailgating, or just exploring Lubbock, a visit to Jones ATT Stadium is always worth it. If you love college football and great traditions, this stadium should be on your list!
Bonus Points About Jones ATT Stadium
- Unique Nickname: The stadium is often called the “Home of the Red Raiders,” showing its deep connection to Texas Tech’s spirit and pride.
- Masked Rider Tradition: One of the oldest and most famous traditions, the Masked Rider leads the team onto the field on horseback — a thrilling sight every game day.
- Record-Breaking Facilities: The recent South End Zone expansion made it one of the largest football facilities in the country, combining training, offices, and premium seating.
- Top-Quality Turf: The stadium uses Matrix Helix® synthetic turf, the same high-tech surface used by NFL teams for better play and safety.
- Tailgate Central: Tailgating here is legendary, with fans arriving hours early to grill, socialize, and celebrate in true Texas style.
- Fan Cheers: The iconic “Wreck ‘Em Tech!” cheer and the “Guns Up” hand sign are a must-know to fit right in with the crowd.
- Modern Scoreboard: The stadium’s Double T scoreboard lights up the sky, keeping fans engaged with instant replays and fun light shows.
- Accessible and Friendly: Jones ATT Stadium offers excellent accommodations for fans with disabilities, making the experience welcoming for everyone.